2022 YEAR IN REVIEW

Year-Round

Embracing seasonality.

Bermuda’s seasonality places significant stress on the island and tourism-related businesses that have to contend with massive ebbs and flows. Cruise ships, while important to Bermuda’s tourism industry, contribute to this seasonality. We also often apologise for our non-summer months but generally our weather is enjoyable year-round, especially to visitors from the northeastern U.S. and Canada.

Sports

World Triathalon Series 2022 | Bermuda

September 2022
Our pinnacle World Triathlon Series event returned to the island attracting more than 106 athletes and our strongest women’s field to date.

Attracted international visitors despite challenges of air lift and hotel capacity.

Engaged our community through a variety of programs designed to inspire the next generation.

Bermuda’s golden girl Flora Duffy won which helped to fuel national pride and continue to solidify Bermuda as a leading sports destination.

Black Golf | Bermuda

October 2022
Event brought several influential black sports and business leaders to Bermuda to participate in Golf Weekend.
Engaged groups included Black Lives Matter Golf, Lyles Brother’s Sports Foundation, PGA Magazine and African American Golfer’s Digest.
More than 60 international attendees descended on the island for golf, social events and barrier breaking conversations related to diversity in sport.

PGA Magazine Women Leaders Pro-Ann | Bermuda

Added a new women’s pro-am to our calendar in November 2022.
Event brought over 80 participants to the island for a celebration of female development in the game of golf.

Each team featured a female professional and a robust itinerary of activities was provided to enhance the attendees experience in Bermuda.

Cruise

Schedule of cruise calls has now been deliberately spread throughout the year to create a year-round impact for the tourism industry.
In Q4 of 2022 Bermuda saw nearly 100k cruise passengers which exceeds 2019 & 2018 Q4 levels.

Superyacht & Marine

ROI - Measuring Impact

The maritime sector is ripe for year-round growth.

While our sales and marketing teams are courting decision makers within the yachting sector and articulating reasons to choose Bermuda, our business intelligence unit has been working to measure the return on investment for the category.

The BIT division continued development of the Economic Impact Study analysing the value of BTA investment towards the growth of the yachts and superyacht sector.

As part of our strategic partnership with BOAT International, BTA and the UK team headed to Monaco Yacht Show on the back of the CEO’s UK visit.

This once again placed Bermuda in front line conversations with not just the owners of the world’s superyachts but the best charter brokers in the world and Captains.

Key outcomes to date:

Key engagement at a variety of events secured high level introductions to a host of new charter business opportunities for the Bermuda team Introductions included Owners and representatives of Project M/YX (the top new mega launch to launch at the show), Emotion2 and Asteria
Four top Superyacht and Motor yacht Captains, including sailing superyacht Blush
Bermuda has seen an increase in superyacht arrivals (vessels over 24m or 80ft in length) from 31 vessels in 2020, 37 vessels in 2021 to 79 vessels this year.
This represents an increase of 113.5% increase year over year.

BOAT International Partnership Update

As a part of BTA’s Boat International Partnership, a series of editorial features and announcements were published on behalf of Bermuda on Boat International’s website.

BOAT International is the world’s leading media group serving the superyacht industry. Boat International has an audience reach of 1,800,000

A video showcasing 10 charter brokers participating in a roundtable and enjoying luxury experience on-island was produced and published on Boat International’s website as well as shown at as part of Bermuda presentations at the Monaco Yacht Show.

WIN: Charter Broker Roundtable Superyacht Referral

As a result of the favourable reviews shared about Bermuda, a superyacht client of one of the charter brokers reached out to BTA to assist in arranging activities for their stay on island.

The following experiences were curated on behalf of the principal guest, his wife and 5 guests on board:

Day out on the superyacht ,The Venetian, as special guests of the vessel’s owner
Private jet ski tour for 6
Private Vault Tour and dinner with live entertainment at Masterworks Museum
18 room nights at Rosewood Bermuda at peak season rates

WIN: Bermuda Named as Official IYC Charter Destination

As a result of the success of the Charter Brokers Roundtable, Bermuda was added to IYC Superyacht Brokerage Company’s list of official charter destination.

Marine Money Superyacht Finance Forum

Bermuda Tourism Authority were invited to present at the Superyacht Finance Forum in Monaco. This was an opportunity to showcase Bermuda as both a leisure destination ideal for superyacht visits and charters but also a world-class flag registry. The audience consisted of legal, finance and ship building professionals in the superyacht industry.

Monaco Yacht Show & Les Voiles Regatta

As the official destination partner for Boat International media’s Owners Club, Bermuda was showcased at 4 exclusive events. The guests at all events mainly consisted of superyacht owners, captains, managers and charter clients.

Meetings in Monaco

Business meetings to explore opportunities with companies that operate in the high-net-worth travel market and superyacht industry included:

Voly – Multi-currency accounting software company that assists superyacht owners, captains and managers track all expenditure in real time, anywhere in the world.
GlobeAir – Europe’s leading travel booking company for chartering private jets.
Cookson Adventure – High-net-worth travel curators. Cookson specialises in bespoke luxury travel experiences for the ultra-wealthy. No expense is spared in tailoring a trip for their clients.
Pelorus – Luxury travel company that curates superyacht and on land itineraries for their clients.

The 180ft superyacht ‘Next Chapter’ Charters/Bermuda

This superyacht spent 31 days in port in Bermuda in October 2022.
During its month-long stay, the vessel generated $230,302 in economic impact for the island.

The crew onboard for the entire vessel’s stay spent $142,201 of the total, with 6 guests who stayed onboard for 11 days spending $88,101.

Significant Charter Destination Status Achieved at IYC

Bermuda became the only ‘Preferred Destination’ addition to charter brokerage house IYC in 2022.
This designation preceded the ‘Next Chapter’s’ deployment to Bermuda for chartering.

Leisure Cross-Atlantic Sailing Group/Bermuda

Ocean crossing sailing rally groups NARC and Salty Dawg saw 23 sailboats (80 people in total) stop in Bermuda in November as they journeyed to the Caribbean from the east coast of the US.
12 boats stayed for at least 5 nights while 6 boats stayed between 10-11 nights.
Feedback from first-time visitors was that they would return whether by sea or fly in for a proper vacation.